During the African Fashion Week New-York we meet with AGAMA LABEL designer. The two nigerian brothers exposed their view on african fashion and what’s next for their brand.
Your logo consists of a crest, a laurel wreath and red is dominant. Tell us about your graphic choices? What do these symbols mean for you?
Thanks for having us Joanne. For us, Prestige and Class are very important when creating a brand, which is a direct reflection of the crest, and Ivy leaves on the logo itself. Our choice of colors, primarily Red and Black, are symbolisms and statements of both Passion and Boldness, the main concept behind Agama Label is to bring out and project the inner confidence within oneself, while complimenting the wearer’s lifestyle in a unique way.
You are the two founders of Agama Label but above all you are two brothers. How is the collaboration/working between siblings?
It’s been great, we see a lot of things in the same light, bounce ideas off each other, and always come to a mutual understanding of what we are doing, and where we want to go. You have your occasional friction but that’s good too, because overall we both have the same goal and vision for our brand, so we explore all options for the best results. Plus we have partners who are like brothers, and are committed to the vision of the brand, Alex and Dele from London, and Tobenna and Adim from Nigeria. So we all contribute, and it helps takes some of the load off.
Your Nigerian heritage is very important factor in you line. What Nigerian artist or personality would you like to dress in the future?
We’ve actually dressed some Nigerian artists in the Entertainment industry, but we look to explore more options with artists across all sectors all over the world, regardless of the industry.
What’s in the future for Agama Label? What are your next moves?
We believe the future is very bright for Agama Label, we have aspirations to expand and create multiple divisions under the brand, from Accessories, to Footwear, to a sports division and formal wear (Suits/Dresses). We don’t believe there is a limit to what we can and will do.
What advice would you give to readers who wish to start their AfrokanLife clothing line?
Believe in yourself and the vision for your line, be consistent and innovative. Stay true to who you are, and don’t ever give up, because when you stop, the dream dies.
Facebook: Agama Label